M E E T L U X
Artist | Creative Director
AI Prompt Designer for Brands
“I help to develop clear and resonant brand identities through creative direction, strategic storytelling, and AI-enhanced collaboration. I merge vision, narrative, and emerging technology into user experiences that feel alive and enduring.”
I am, first and always, an artist. My work moves between personal creations and collaborative projects, but the throughline is the same: a deep commitment to shaping something real, resonant, and alive. Whether through original artwork, visual identity, or creative direction, my focus is on creating experiences that invite presence, reflection, and connection.
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I grew up on Staten Island, raised Italian American, in spaces shaped by survival and resilience. My mom, a single parent, worked tirelessly to keep us going. She had a way of connecting with people; they shared their stories with her and often sought her out because of how she listened and made them feel seen. In the midst of struggle, I watched her rebuild our lives again and again out of sheer necessity. It taught me that from nothing, you can build something new on repeat, over and over. That understanding shaped my art process and the way I navigate my life today.
My dad ran a small video store in Williamsburg, Brooklyn. A place deeply woven into the neighborhood. He didn’t just greet people; he remembered them. He built lasting relationships, knew families by name, and created a space where people felt known and valued. His way of interacting - steady, attentive, and immersed in community showed me what it means and feels like to hold space with care. Those early experiences shaped my understanding of creative work and of life itself: that it isn’t just about what you do, make, or become. It doesn’t matter how long you stay somewhere; what matters is how you offer it, and the life force and presence you bring while you’re immersed in the experience.
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Art has always been my first language and my way of making sense of the world. It spoke to me in ways words never could, guiding my hands before I knew what I was shaping. It arrived naturally, an instinct to shape what I felt into something tangible. From a young age, I was drawn to both creating and offering. At eight, I began making jewelry and selling it door to door, following a simple desire to share what I had made. That impulse, to create and to offer has stayed with me ever since. In my personal art, I explore themes of transformation, stillness, and the quiet threads that connect us. I work across materials and forms, guided by intuition and a desire to give shape to what often goes unspoken. My creative direction and brand collaborations flow from that same place. I help brands and individuals bring clarity, depth, and soul to their identities through visual storytelling, narrative design, and creative guidance. Each project is approached as a conversation, built on trust, listening, and a commitment to shaping something that feels true and resonant.
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I began my career in retail spaces, drawn to the rhythm of people, products, and presence. I was especially drawn to companies whose mission, vision, and values resonated with something deeper in me. I had the gift of working with and for some truly inspiring brands, ones that moved with clarity, consistency, and care. Places where intention wasn’t just spoken, it was embodied. I stepped into leadership roles that deepened my understanding of service, team dynamics, and operational flow. I paid attention. I noticed the way identity lived not just in logos, but in gestures, spaces, words, and tone. I witnessed how systems could either support or stifle. How people thrived when they were seen, and how presence, not just performance, built lasting relationships and trust.
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Today, I work as a Creative Director and AI Prompt Designer for brands, specializing in visual identity and storytelling. Through a blend of intuitive vision, strategic refinement, and collaborative AI processes, I help shape brands and experiences that feel both tangible and timeless. My work weaves together clear narrative frameworks, resonant visual systems, and the emerging possibilities of human to AI co-creation, crafting identities that breathe with authenticity, clarity, and soul. I offer branding that listens deeply, visuals that feel alive, and experiences that leave an imprint. Each one rooted in care, shaped by lived experience, and guided by the belief that when we express our truth, others feel permission to do the same.
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Though I’m still learning and deepening my practice, I know I bring something unique. I have a strong drive to bring things into form. An almost constant pull that keeps my hands moving and my attention steady in the projects I choose to hold. I work with heart and determination, shaped in part by a long-held desire to prove my worth, strengthened by the fact that over time, I’ve learned: We are already worthy, deeply and innately. I hold a quiet reverence and respect for myself and others. With every project, every collaboration, I bring a kind of shared care and heart that’s hard to name, yet is deeply felt. That’s the part of the work that lasts and then takes on a soul of its own.
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This is my practice, in every form: to create, to shape, and to offer what feels meaningful. This is not just about art and design, this is my life’s work. And maybe still, in some small way, it’s about that little girl knocking on doors with a jewelry pouch in hand, daring to believe in the beauty of what she made.
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Thank you taking the time to be here. To read, to feel, to witness. This space holds more than words. It holds the threads of memory, love, and quiet courage. However you arrived, I’m glad you did.
With deep gratitude,